Behavioural research and insights for transitioning to sustainable food systems

The BEATLES project hosts a webinar and workshop uniting experts for sustainable food system behavioral research.

Key messages

The webinar and workshop are organised in the framework of the BEATLES project with a view to engage stakeholders in the food system value chain in discussions about behavioural research and insights for the transition toward sustainable food systems.


The webinar will start with Marilena Gemtou, the coordinator from the Agricultural University of Athens, who will introduce the BEATLES project. Following this, Søren Marcus Pedersen, a partner of the BEATLES project, will delve into “Locks-in and levers for transition to sustainable food systems.” Simone Cerroni will then present findings on “Farmers’ preferences for subsidy schemes to promote methane emission reduction in the livestock sector,” drawing from insights of the sister project VISIONARY. Concluding the webinar, Irina Popescu, a Food Policy Officer at BEUC, will address consumer attitudes and initiatives like ‘Put Change on the Menu.’

The second part will feature a workshop which will encompass a collaborative session. Participants, including technical experts and stakeholders, will engage in identifying challenges and opportunities in the transformation of the food system. Through interactive online tools, the attendees will provide feedback on the presented research results and collectively explore strategies for advancing practices for climate-smart farming.


Alexandra Gkouma (Q-PLAN: Partner of the BEATLES project)

Marilena Gemtou (AUA: Coordinator of the BEATLES project)

Søren Marcus Pedersen (UCPH: WP1 leader of the BEATLES project)

Simone Cerroni (University of Trento: Partner of the sister project VISIONARY)

Irina Popescu (Food Policy Officer at BEUC, The European Consumer

Daniel Matilla (SIE: Partner of the BEATLES project)

Registration details

To explore the detailed schedule of the event, please refer to the agenda here.

Secure your spot now – registration is open here!

We look forward to your participation!

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